A Growth Analytics Stack with Managed BI Service and Advisory

Violet is a custom growth data platform and managed service for companies spending more than $5m annually on marketing and sales, with digital as a primary growth channel.

Trusted by:

3 Solutions, All-In-One, Delivered in 45 Days

Our unique growth framework, which we’ve used to scale companies to unicorn status, consists of 3 core pillars

Data Foundation & Analytics Suite

Launch an enterprise-grade, AI-powered analytics platform in just 45 days—at a fraction of the cost of a traditional in-house build.

Growth OS Design

Our growth experts work with you to define the KPIs and metrics that matter most to your business.

Secure, Growth Data Warehouse

Our data engineers unify marketing, sales, product, and financial data into a single customer-centric view directly accessible from your stack

Advanced Attribution & LTV
Measurement

Our data science teams deploy bespoke attribution models (Enhanced Last Click, MMM, MTA, DDA) and predictive LTV measurement that’s fully integrated into your dashboards.

Role-Based Analytics & AI

Provides each marketing team with targeted tools and analytics to optimize initiatives against P&L goals.

Managed Service for Growth Data & BI

Our data engineers, tagging specialists,, and BI analysts continually refine your growth stack as your business evolves.

Continuous Maintenance & Upgrades

Our teams audit data accuracy against financial and marketing sources, rapidly integrate new channels and data sources, and add capabilities as your needs evolve.

Adaptable Modeling

Deploy the right attribution or LTV model at each stage of growth with support from our data science team.  

On-Demand Deep Dive Analysis

Dedicated BI analysts deliver in-depth investigations to uncover actionable insights.

Ongoing Executive &
Operating Teams Advisory

Our experts partner with you to set and achieve growth and efficiency targets, providing the strategic guidance needed to succeed.

Weekly Actionable insights and Practical Advice

Tap into our proven operating frameworks to maximize every aspect of Violet while taking advantage of opportunities we identify on your behalf.

Monthly Business Reviews

Senior growth executives deliver strategic insights and identify priorities to keep you on track.

Executive & Board-Level Insights

We prepare board-ready decks and analyses to ensure key stakeholders remain informed of your progress and new opportunities.

We Know Growth

With over 25 years of combined experience, our founders Paul Hurley and David Manela have led both early- and late-stage companies as CEOs and CGOs.

Through Violet, we bring you the same dedicated team and tools—BI engineers, data scientists, and analysts—that powered our own in-house growth initiatives. Originally built to help our sister division Exactius accelerate growth and boost efficiency for dozens of clients, Violet is now here to do the same for you.

In the Last 6 Years, Exactius, Powered by Violet has Generated:

Case Studies

By deploying Violet, we unlocked growth for these companies

How a D2C Business Unlocked Its Subscription Model and Grew Subscription Revenue to 50% Without Sacrificing Transactional Sales

How a Nonprofit Achieved 12x Donation Growth Through Digital Investment in 8 Months Under Strict Cash Constraints

How an Omni-Channel Retailer Increased Variable Contribution Margin by $14 Million in 9 Months

Why We Are Different?

Holistic Growth Approach

We seamlessly integrate software, managed services, and growth advisory—giving you one go-to partner for all things growth data.  Growth data needs a human touch.

Here’s an example of how this looks like:
  •  We help you identify the KPIs that will scale your business and build the integrations.

  • We help you identify the best attribution model or the best LTV predictive model, build it and help you operationalize it.

  • We help you identify tactical insights 52 weeks a year, and strategic insights 12x a year.

Why We Are Different?

Unified Marketing & Financial Data

Eliminate silos by consolidating finance, product, marketing, and sales data into a single source of truth.  This streamlines communication and bridges the gap between marketing, sales, finance and leadership

Why We Are Different?

Delivered in 45 Days at a Fraction of the In-House Cost

Launch an enterprise-grade, AI-powered analytics platform in just 45 days—at a fraction of the cost and time compared to the 6–12 months required for in-house or outsourced builds.

See What Our Partners Say

“A high growth business, we met Exactius when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”

Oren Shneider
CEO, Circa Jewels

“We had a huge growth opportunity and we were in a hurry to go faster, but didn’t have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!”

Kristi Riordan
COO, WeWork Flatiron School

“The team at Exactius have been instrumental in helping us think how best to scale our audience, spending time to understand the nuances of our business and what success looks like both in the short and long term.
This passion for business growth enables them to craft a solution, that is not one size fits all, but very specific to the needs of MLS.”

David Bruce
CMO, MLS